Proper planning is essential for any enterprise or business. The plan should include

  • A framework for decisions or for securing support / approval.
  • Provide a basis for more detailed planning.
  • Explain the business to others in order to inform, motivate & involve.
  • Assist benchmarking & performance monitoring.
  • Stimulate change and become building block for next plan.


The planning involves introduction, mission, business strategies, update present status and introduce stakeholders in the business.
Keep descriptions in short about the products and say what that actually mean to it. Give a detailed report about the size, color, segments, trends , competition and user/ customer profiles. If relevant, explain progress, plans, resources and highlight any technological advances. Implementation is a critically important section, used to translate all your proposals into clear, realistic and implementable plans.
Outline the major decision points, time scales, milestones and actions required by management and others to progress the plan. Atlast, wrap up your plan and to leave the reader with a warm and positive view of the business give the conclusion.

It is desirable to clearly identify the current status, objectives and strategies of an existing business or the latest thinking in respect of a new venture. It is better to have a clear vision and mission in the process of developing the primary strategies in the business.

A successful growth in business is said to possess the following characteristics:
  • Sensibly financed (with prudent mix of equity and debt).
  • Strong cash position (with access to follow-on or contingency funds).
  • Offers above-average profitability (in terms of return on capital invested).
  • Aims for rapid growth in revenues (with profits lagging but in prospect).
  • Targets expanding, or otherwise attractive, market segments.
  • Develops a strong franchise or brand.
  • Devotes substantial resources to innovation (R&D, offerings or market).
  • Competes on non-price issues (e.g. quality, service, functionality).
  • Very close to customers and responsive to their needs.
  • Seeks specialist/leadership image with superior offerings.
  • Well managed with high-grade staff & good people-management.
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